Lemon Queen, a communications agency specializing in the transportation and logistics sector, announces the launch of Lemon Green, its new division dedicated to sustainable communication. As a committed player in the aviation industry, the agency strives to change mindsets and encourage responsible practices. In 2020, Lemon Queen introduced WeQare in collaboration with Qatar Airways Cargo, a pioneering program aimed at giving back to the community. Since then, the agency has expanded its expertise, undergone training, and Lemon Green has matured into an even more ambitious project focused on transforming perspectives within the aviation sector – a new milestone in its commitment.
The challenge of communicating sustainability is real. Having a clear position on CSR is now essential to communicate to stakeholders and customers. With multi-year roadmaps, it can sometimes be difficult for companies to showcase their immediate actions. Streamlining CSR information and enhancing internal communication is essential to raising external awareness and employee engagement.
“Words can move mountains. We know all about the power of communication to drive change and influence opinion, and we see it as our urgent duty to raise awareness about the challenges of the air cargo industry and the efforts being made to… Environmental transformation. Lemon Queen. She continues: “When many people hear the word ‘sustainability’, they immediately think of reducing carbon emissions through the use of sustainable aviation fuel. However, biofuels alone will not provide the complete solution, and the responsibility for improvement does not lie solely with airlines. All of us in the air cargo industry have a collective responsibility to act. Every action matters, and Lemon Green provides the expertise and tools needed to create positive change.
The desire to work alongside NGOs is a key aspect of Lemon Green’s vision. These partnerships multiply opportunities for engagement, amplify opportunities to shift mindsets, and reflect a deep commitment to contributing to planetary conservation. It is more than just an initiative, it is a value-based approach that guides every action.
While adopting environmentally responsible practices is essential, it is crucial that these efforts are sincere to avoid greenwashing. Lemon Green differentiates itself with tailored solutions, such as designing eco-friendly stands and exchanging goodies for donations, while partnering with NGOs to create mutually beneficial synergies.
“By creating Lemon Green, our goal is to set an example through tangible, measurable actions,” explains Mary Ferrol, Environmentally Responsible Communications Coordinator at Lemon Queen. “Contrary to popular belief, sustainable solutions are not necessarily expensive or complex. There are creative and customized alternatives that can make a real impact.
