WestJet Cargo is strengthening its relationship with Canadian Blood Services (CBS) by launching a national campaign to raise awareness about the life-saving importance of blood donation. This initiative underscores WestJet Cargo’s commitment to community health while demonstrating its operational flexibility and expertise in the safe and efficient transportation of urgent medical supplies across Canada.
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For more than five years, WestJet Cargo has proudly supported CBS by transporting life-saving blood and plasma products to hospitals and patients in need. Thanks to its extensive network, including its main hub in Calgary, WestJet Cargo reaches approximately 65% of Canadians within four hours. This unique capability, supported by dedicated priority service, has inspired the carrier to deepen its collaboration with CBS by encouraging donations and further enhancing awareness of the critical need for blood and plasma donors.
“WestJet Cargo is committed to serving the Canadian community by delivering vital cargo and promoting initiatives that save lives,” said Kirsten De Bruijn, Executive Vice President, WestJet Cargo.
“Our recent customer survey underscored the importance of our community-focused values, and this relationship reflects our commitment to making a tangible difference. By working with Canadian Blood Services, we are not only addressing pressing health needs, but also inspiring Canadians to join this vital cause.”
To further engage with CBS, WestJet Cargo employees participated in a blood drive that took place on Tuesday, November 19, with employees and sales managers based in Calgary, Alberta across Canada at CBS locations in their provinces. The blood drive aims to reinforce WestJet Cargo’s dedication to health and well-being while contributing to the annual blood donation of 300,000 facilitated by CBS Partners for Life groups.
WestJet Cargo’s Priority Service is designed to meet the stringent requirements of healthcare providers, providing fast processing, higher loading priority and reduced downtime. This unparalleled reliability and agility ensures time-critical medical shipments, such as blood and plasma, arrive safely and quickly, meeting the precise needs of Canada’s healthcare sector.
The relationship with Canadian Blood Services demonstrates WestJet Cargo’s commitment to supporting the community. In keeping with the broader philanthropic mission of the WestJet family of companies, WestJet Cargo is committed to enriching the communities it serves by actively participating and investing in initiatives that matter to its guests and people.
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